Field Marketing Coordinator

West Bloomfield, MI

Full Time

Experienced

Job Title: Field Marketing Coordinator
Location: West Bloomfield, MI

Position Summary:
We are seeking a proactive and engaging Field Marketing Coordinator to act as the face of our brand in the market. This role blends hands-on brand representation, account development, inside sales, and product merchandising. The ideal candidate is a relationship builder with a proven ability to break into new accounts, manage in-store product presence, and leverage CRM tools to track and drive sales growth. You will work both in the field and behind the scenes to ensure our products are well-positioned, our accounts are thriving, and our market share continues to expand.
Key Responsibilities:

Serve as a brand ambassador in the field, engaging with customers, retailers, and distributors to promote and grow brand presence.
Identify, pitch, and secure new retail and distribution accounts within the territory.
Maintain accurate records of leads, sales activities, and customer interactions in the CRM system.
Oversee in-store product layouts, displays, and promotional setups to maximize visibility and sales.
Support inside sales efforts by handling inbound inquiries, generating leads, and following up to close opportunities.
Participate in field marketing events, in-store demos, and promotional activities to drive engagement and sales.
Provide regular performance reports, market insights, and promotional effectiveness updates to leadership.

Qualifications:

Bachelor’s degree required in Marketing, Business, Communications, or a related field.
2+ years of experience in field marketing, sales, or a related role.
Strong interpersonal, communication, and presentation skills.
Proficiency with CRM platforms (e.g., Salesforce, HubSpot, Zoho) and Microsoft Office/Google Workspace.
Ability to work independently, travel within the territory, and manage a flexible schedule including occasional evenings/weekends.

Preferred Skills:

Experience in merchandising and visual display.
Knowledge of account management and sales growth strategies.
Data-driven mindset for tracking and optimizing performance.

Compensation & Benefits:

Competitive base salary
Quarterly incentive bonuses based on performance
Health, dental, and vision insurance.

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Field Marketing Coordinator

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