Brand Operational Manager

West Bloomfield, MI

Full Time

Manager/Supervisor

🌿 BRAND OPERATIONAL MANAGER – MULTI-MARKET CANNABIS
Location: West Bloomfield, MI

Are you a strategic, results-driven leader with a passion for brand growth and operational excellence? DACUT is seeking a Brand Operational Manager to oversee our Field Marketing team and ensure the consistent execution of brand strategies across multiple markets. This role combines leadership, analytics, and hands-on market management to drive sales, expand market presence, and deliver measurable results across multiple product lines.

As the Brand Operational Manager, you will lead and mentor a team of Field Marketing Coordinators, aligning field execution with overall brand strategy while ensuring operational efficiency and excellence at every touchpoint.

🌱 Key Responsibilities

Lead, coach, and manage a team of Field Marketing Coordinators across multiple territories, fostering a performance-driven and collaborative culture.
Develop and implement strategic plans to drive brand sales growth and market expansion.
Oversee account development to increase retail distribution, partnerships, and market share.
Monitor CRM usage to ensure accurate tracking of sales performance, leads, and customer interactions.
Collaborate with marketing and sales teams to align field execution with overarching brand objectives.
Analyze market trends, competitor activity, and sales data to identify opportunities and challenges.
Ensure in-store product placement, merchandising standards, and promotional activities are executed consistently across locations.
Provide detailed performance reports to leadership, including ROI analysis for marketing initiatives.
Conduct quarterly performance reviews with Field Marketing Coordinators to set goals, track progress, and drive accountability.
Build and maintain strong relationships with key retail and distribution partners.

💼 Experience & Qualifications

Bachelor’s degree in Marketing, Business, or a related field required.
5+ years of experience in brand management, field marketing, or sales leadership.
Proven ability to lead multi-location teams and drive measurable results.
Strong proficiency with CRM systems and using data to guide decisions.
Excellent communication, leadership, and organizational skills.
Ability to travel as needed to support team members and oversee market execution.

🌿 Preferred Skills

Experience managing multiple brands or product lines.
Strong knowledge of merchandising, retail sales strategies, and market expansion.
Analytical mindset with experience in forecasting, budgeting, and ROI analysis.

💚 Compensation & Benefits

Competitive base salary
Quarterly performance-based bonuses
Comprehensive health benefits, including medical, dental, and vision insurance
Opportunity to lead a high-impact team and influence brand growth across multiple markets

🌞 Who You Are
You are a strategic thinker, analytical problem-solver, and hands-on leader who thrives in a fast-paced, multi-market environment. You are passionate about brand growth, operational excellence, and developing high-performing teams that deliver measurable results.

📩 READY TO DRIVE BRAND SUCCESS?
Bring your leadership, strategic vision, and operational expertise to DACUT and help shape the future of cannabis retail across multiple markets. Apply today to join our growing, high-impact team.

DACUT | LinkedIn
Find more vacancies at www.dacut.com/careers

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