🚀 Creative Digital Director / Head of Brands & Growth

Cannabis • CPG • Culture • Tech • AI

📍 Location: West Bloomfield, MI (Onsite)
🏢 Company: DACUT – Multi-Location Cannabis + Brand House
🌿 Brands: Dacut • Cosmic Cowboy • Seed Junky • Minntz • Froot • (Licensing Platform Across Multiple States)

🧠 The Big Picture

DACUT is not just a dispensary chain.

We are building a multi-brand, multi-state, vertically integrated brand house spanning:

• Retail

• Consumer packaged goods

• Culture-driven lifestyle brands

• Licensing across the U.S.

We move fast, build original brands, and operate at the intersection of culture, commerce, and technology.

Now we’re looking for a Creative Digital Director / Head of Brands & Growth to architect, lead, and scale our entire creative, brand, digital, and marketing ecosystem.

🎯 The Mission

You will own the creative and brand universe across:

• All DACUT retail

• All house brands

• All licensed brand programs

• All digital platforms

• All campaigns, launches, and content engines

You are not here to “make things look cool.”

You are here to build a scalable brand + packaging + content + performance machine that:

• Moves fast

• Ships constantly

• Looks world-class

• And drives revenue

🧬 This Is a GM Role for Creative, Brand & Packaging

You are:

🎨 The Creative Director – setting taste, vision, and quality bar
🧠 The Brand Architect – building coherent worlds across multiple brands
📦 The Packaging & Product Presentation Owner – owning packaging systems, visual identity, and shelf impact
💻 The Digital & UX Owner – owning websites, flows, conversion, SEO
⚙️ The Systems Builder – building workflows, pipelines, and standards
👥 The Team Leader – managing designers, animators, and marketing ops
🚀 The Velocity Engine – increasing output, speed, and impact
🤖 The AI Integrator – using AI to multiply creative and operational leverage

🏗️ What You Will Own

• Creative direction across ALL brands

• Brand identity systems, packaging systems, and campaign systems

• Product packaging design, standards, templates, and production workflows

• Website ecosystem (Dacut + brand sites + landing pages)

• UX, CRO, funnels, and online ordering experience

• SEO, Google rankings, local dominance

• Content engine (social, campaigns, launches, in-store, merch, events)

• Licensing creative systems (toolkits, templates, asset pipelines)

• Internal creative & marketing team leadership

• Vendor & printer & freelancer management

• AI workflows for:

  • Content

  • Design

  • Ideation

  • Automation

  • Production scaling

🧠 Who You Are

You are not just a creative.

You are a builder of brand and execution systems.

You:

• Have elite taste AND operational discipline

• Can manage multiple brands, SKUs, and packaging lines

• Know how to run creative like an operation, not chaos

• Think in systems, pipelines, and throughput

• Are obsessed with speed, quality, and leverage

• Can translate vision into execution

• Are comfortable owning deadlines, priorities, and outcomes

• Can lead creatives without drama

You can:

• Direct

• Decide

• Delegate

• Ship

🔧 Skills & Experience

Must-Have:

• Leading creative / brand / digital teams

• Packaging design for CPG or regulated products

• Managing print production, dielines, and packaging vendors

• Web platforms (Buddy, Shopify, or similar)

• UX, CRO, funnels, and conversion optimization

• SEO, Google My Business, local search dominance

• Adobe Suite + Figma

• Brand systems + packaging systems

• Managing 3D / motion / video (in-house or vendors)

• Campaign development and launch calendars

• Project management and workflow systems

• AI tools for creative and marketing acceleration

Big Bonus:

• Cannabis, CPG, lifestyle, fashion, or culture brands

• Retail marketing experience

• Licensing or multi-brand systems

• Strong network of creatives, animators, printers, manufacturers

📈 What Success Looks Like

• Brand presence and shelf impact visibly elevated

• Packaging systems that scale across SKUs and states

• Website traffic and online orders materially up

• Google rankings dominating local markets

• Team output dramatically faster and cleaner

• Clear campaign & product launch cadence

• Licensing asset delivery systemized and scalable

• Creative becomes a growth engine, not a bottleneck

💵 Compensation

• Competitive salary (DOE)

• Performance incentives

• Long-term growth opportunity

🧨 The Energy Check

This is not:

❌ A “just design” job
❌ A slow corporate role
❌ A maintenance position

This is:

✅ A build
✅ A scale
✅ A leadership seat
✅ A chance to architect a real multi-brand house

🚀 Ready to Build a Cultural Brand Machine?

If you’ve built:

• Brands

• Packaging systems

• Creative teams

• And scalable marketing engines

…we want to talk.