Brand Operational Manager

West Bloomfield, MI

Full Time

Manager/Supervisor

Job Title: Brand Operational Manager
Location: West Bloomfield, MI

Position Summary:
We are seeking a highly organized and results-driven Brand Operational Manager to oversee our team of Field Marketing Coordinators and ensure the successful execution of brand strategies across multiple markets. This role is responsible for driving brand sales, market growth, and operational excellence across multiple product lines. The ideal candidate will have proven leadership experience, strong sales acumen, and the ability to translate brand vision into measurable results.
Key Responsibilities:

Lead, mentor, and manage a team of Field Marketing Coordinators across multiple territories.
Develop and implement strategic plans to drive sales growth for multiple brands.
Oversee account development activities to expand retail and distribution presence.
Monitor CRM usage to ensure accurate tracking of sales performance, leads, and customer interactions.
Collaborate with marketing and sales teams to align field execution with overall brand strategy.
Analyze market trends, competitor activity, and sales data to identify opportunities and challenges.
Ensure in-store product placement, merchandising standards, and promotional activities are executed consistently across locations.
Provide detailed performance reports to leadership, including ROI analysis for marketing activities.
Coordinate quarterly reviews with Field Marketing Coordinators to set performance goals and track progress.
Maintain strong relationships with key retail and distribution partners.

Qualifications:

Bachelor’s degree required in Marketing, Business, or a related field.
5+ years of experience in brand management, field marketing, or sales leadership.
Proven ability to lead multi-location teams and drive measurable results.
Strong understanding of CRM systems and data-driven decision-making.
Excellent communication, leadership, and organizational skills.
Ability to travel as needed to support team members and oversee market execution.

Preferred Skills:

Experience managing multiple brands or product lines.
Knowledge of merchandising, retail sales strategies, and market expansion.
Analytical mindset with experience in forecasting and budget management.

Compensation & Benefits:

Competitive base salary
Quarterly performance-based bonuses
Health, dental, and vision insurance

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Brand Operational Manager

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